Friday, January 15, 2010

Baked Goods.

They are delicious and satisfying.
I am going to start a bakery in a few years. I am aware that this requires a lot of planning. My biggest problem is assuming people actually want to buy what I have to make. Upon looking into small business stuff, I have found that it seems the most important thing is understanding your market and figuring out how to get to them. Which, I'm sure any business major out there is all: "duh." But for someone like me, that is somewhat of a revelation. Oh, yeah, I totes forgot! I need people to actually buy my stuff for me to have a successful business! So I guess I have to consider the whole 'who am I going to pander to' thing.
After much discussion, the tentative name for the company is going to be the Home Sweet Home Baking Company. This is for several reasons. One, this business might have to start out as an at-home delivery type deal, and 'baking company' sounds better suited to that than 'bakery', which implies a specific place, so it leaves our options open. Two, the Home Sweet Home Baking Company (hereafter known as HSH) is a total panderer to the altruistic market. That is, our company's pledge will be that for every pie or cake you order, we will bake another one for a homeless shelter, thus giving them a little bit of homeyness. When we eventually manage to get ourselves a physical bakery, we would also like to work with a program such as The Cara Program, and hire bakers that are people affected by homelessness trying to get a fresh start in the job market.
Hmmm...maybe that can be our motto. Fresh bread and fresh starts. Ha ha ha.
HSH also provides baked goods for niche markets, that is, people with dietary restrictions. There will be extensive menus of vegan and gluten-free products.
I'm getting ahead of myself, though. This blog is more about the fun side of all that stuff, which is...testing out baked goods! I have an extensive team of experts at my disposal (my roommates), and plenty of crazy recipes to try out. My goal is to bake at least 2 things a week, and get together a review panel to test the stuff and see how good they find it, and what suggestions they would have. I will post the results here, along with occasional recipes, 'cause I love you and I want to share my baked goodness with the world.
This is mostly just a place for me to try and fail, to tinker with crazy recipes and try combinations of things I've always wanted to try. I have a list to test, so join me as I try, succeed, and/or fail.
First up for Trial:
-Plain White Bread
-Chipotle-Cheddar Bread
-Pear-cranberry Pie with Almond Crust
See you on the flip side, lovers.

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